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Congratulations to the 2003 IRWIN Award Winners!
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Publicist of the Year
Leo Pearlstein
Book: Celebrity Stew
Pearlstein shares the stories about how he managed to sign up
celebrities like Bob Hope, Mickey Rooney and others, to endorse the
commercial products he represented. "For 50 years, I've been promoting
eggs, turkeys, chives, etc. I found out that promoting is like a
three-legged stool. It includes advertising, merchandising and public
relations. If one is missing, the stool falls." |
Best Media Kit
Dr. Michael Grossman and Jodi Jones
Book: The Vitality Connection
The co-authors sent their manuscript to Irwin Zucker, BPSC founder and
promotion professional. Zucker's response? "Great book, but the title sucks."
In the book, Grossman and Jones share a formula used by Jones to restore her
own failing health to full vitality, and their secrets to helping people
integrate nutrition and technology successfully in their lives. |
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Best Fiction
Campaign
Robert Hecker
Book: Whispers in the Night
This is Mr. Hecker's fifth novel and he has two more under contract. His
advice to aspiring novelists? Don't fear rejection - "It builds character!" |
Best Sustained Campaign
Dr. Marvin Marshall
Book: Discipline Without Stress
Dr. Marshall says "It took longer to find a title for the book than it did to
write the book!" He has promoted his book worldwide.
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Most
Inspirational Campaign
Kate Adamson
Book: Kate's Journey
Her triumph over personal adversity at age 33, while as a wife and the
mother of two young children, she suffered from multiple serious illnesses.
Kate Adamson was led to translate her experience so that people could see
"that even in the midst of tragedy, there really is hope."
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Humanitarian Campaign
Loree Taylor Jordan
Book: Detox for Life
Jordan is a colon hydrotherapist and leading health expert with a
message of health and life. In Detox for Life, she presents a serious
message with humor "in order to save lives and change the world one ass at a
time." She advises self publishing authors to assemble a team of
professionals, including a cover designer, publicist and editor. |
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Best
Non-Fiction Campaign
Susan Jeffers, Ph.D
Book: Embracing Uncertainty
Dr. Jeffers is also the author of Feel the Fear and Do It Anyway,
which is now in 100 countries and 35 languages. She tells writers to "trust
in yourself that you can get the work out there in the world."
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Best News Tie-In Campaign
Barbara Sternig
Book: Secrets of a Tabloid Reporter
This top Hollywood reporter shares juicy stories from her 20 years of
covering the National Inquirer's Hollywood beat, as well as the
escapades and lengths she went to in order to get the stories about
celebrities. |
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Best
Media Campaign
Mitchell J. Freedman
Book: A Disturbance of Faith
Attorney Freedman's book helps us imagine what life would have been like
if Attorney General Robert Kennedy had not been assassinated and the 1960s
had been radically different. Mr. Freedman has produced a consistent media
campaign including author tours, radio, television and print exposure. He
notes that "marketing takes more time than writing the book. It's a 24 hour
a day job." |
Most Innovative Campaign
Dr. Robert Kotler
Book: Secrets of a Beverly Hills Cosmetic Surgeon
Dr. Kotler's promotional campaign used many tools, including novelty
t-shirts, postcards, free copies of his book to nail salons and other places
where prospective cosmetic surgery patients gather, and $8,000 worth of
surgery "prizes" given away at drawings. He says, "Never miss a chance to
promote." Dr. Kotler used the services of a lot of different people,
strategists and assistants in his campaign. His advice to authors:
- Always ask yourself: Will this help promote the book?
- Use public relations and promotional opportunities
(instead of paying for advertising)
- Have a publicity slogan
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Peter
Marshall
Celebrity PresenterOur sincere thanks to
Peter Marshall, veteran actor, comedian and host of the long-running
"Hollywood Squares" television game show, for acting as the emcee for
the 2003 IRWIN Awards program of Book Publicists of Southern
California. Mr. Marshall kept us entertained and helped to create a
most memorable evening. |
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